Elevate Your Brand with TV Analytics

Would You Run Your AdWords Campaigns Without Analytics?

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CURRENT SCENARIO | FUNDAMENTALLY FLAWED

  • Data is Unavailable and Misleading

  • 50% of Spot are Waste

  • Ratings System is Deceptive

  • Rate are Biased

  • No Accountability

  • Unresponsive

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The Future of Television Buying Has Arrived.

Whether your advertising campaigns are active online, television, or anywhere in the world, CLVR applies a Digital Philosophy to our strategy. We merge creative thinking with data-driven decisions and are held accountable for real revenue growth to you, our client. Many agencies shy away from accountability, but we thrive on the transparency! The CLVR team integrates advanced technology, ingenious innovation, and good 'ol fashion hard work to solve the complex solutions of the advertising age to fuel our customers' growth.



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STEP UP | CHANGE THE CONVERSATION. CHANGE THE GAME.

  • Leverage Data to Buy What Works

  • Shift the Power in Negotiation

  • Cost per Response vs Cost per Point

  • Target Action not Audience

  • Set Expectations and Hold Accountable to Results

  • Increase Opportunity Through Buying Power

  • Accelerate Added Value

  • Uncover Actual Best Performers

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CURRENT SCENARIO | FUNDAMENTALLY FLAWED

IMPORT MEDIA & RESPONSE DATA

We monitor every engagement point you have with your customer (Mobile, Web, Phone and Social) so we can accurately attribute customer engagements to your specific television spots.

ESTABLISH LIFT OVER BASELINE

We understand not all visits are driven by TV. We filter web visits by user location, visit source and daily natural activity profiles. We do this every second of the day for a super-accurate baseline.

ISOLATE RESPONSE TO EACH TELEVISION SPOT

TV spots regularly overlap. When this happens, we need to be sure each spot is getting the appropriate credit. Using response profiles, rather than audience measurement, provides a fair split.

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INFORMATION | THE PATH TO SUCCESS

UNDERSTAND THE CUSTOMER JOURNEY

The customer path has several entry and exit points. You simply cannot silo your advertising like you once could. For example: A customer sees a TV spot, they pick up their smartphone and search in Google. They then click on your paid search ad, visit your website, and check social for reviews, all before they call you.

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CREATE A STRATEGY

Once we understand how your highest quality customers engage, we can help you craft a strategy, and build creative elements to target that group as efficiently as possible.

CLVR GIVES YOU THE CLARITY YOUR BRAND NEEDS

SCHEDULE YOUR DEMO TODAY!