Enhanced Content with Video Commerce
Date: October 05, 2013
Technology Motion Indicators, Video Commerce, Enhanced Experience
The Colorado Avalanche wanted to leverage game highlights and press conference footage to increase sales of season tickets and merchandise. We used advanced motion tracking to follow players as they skated through the content and allowed users to click on the players to find out stats and offer the opportunity to buy their jerseys. We also enhanced the typically bland visual experience of a press conference by allowing the viewer to click on various objects to explore more content at their discretion.
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